One of the alarming sides of the fashion industry is the level of cruelty extended to animals. Holding your favorite garment in hand, it is highly unlikely you would imagine the path it took to your wardrobe. Sadly, it all begins in farms where animals are bred for clothing purposes. These farms have loads of harrowing stories to be heard and scream for immediate steps to rectify the torture imposed upon the animals. What are Animal Fibers? As the name suggests, these are fibers that are sourced from animals for their unusual characteristics due to the presence of natural proteins. Since the type of fibers varies from species to species, animal fibers are available in a huge variety. For instance, fur and down are the best sources of insulation, while leather is known for sturdiness. The availability of animal fibers is dependent upon the animal population. However, in recent years...

Consumers have been shifting gradually to sustainable and eco-friendly fashion. Although the trend has picked up pace in the post-pandemic era, much needs to be done to further sustainable and eco-friendly fashion. The onus lies not just upon the fashion industry but also upon other parties for effective implementation. Understanding Sustainable vs Eco-friendly Fashion Both terms sustainable and eco-friendly are used interchangeably. However, in terms of fashion, there is a slight chance that differs between the two. Sustainable fashion is inclusive of the environmental effects that a cloth can have. It takes into account the long term impacts of the production of the garment and their disposal. On the contrary, eco-friendly fashion is aimed at using efficient yet reduced natural energy resources for production. Additionally, reusing, repairing, and recycling garments is also considered. However, eco-friendly items can become unsustainable if used excessively.   4 Reasons Why Sustainability is Important Over...

A Choice Between Affordable And Non-Affordable Luxury Heading out in the dry winter season can be a tough job and all the more challenging if you’re not covered up properly. You don’t want yourself to catch a cold and be wasting your days lying in bed when you can carry out much more productive activities. So, what is the solution to this? We’ve got one for you! Try PUREMSX’s winter jacket collection! PUREMSX is an amazing brand that offers the best solution to your insulation needs this winter. Many people choose to go for more costly options such as Canada Goose but in this blog, we’ll tell you why you don’t need to spend those extra dollars and easily afford the best.   Price Difference Although Canada Goose is considered to be a premium brand but when it comes to a premium brand you also have to spend some extra...

Winter is here and we need to be extra careful in protecting ourselves from the freezing cold and covid-19 as well. Prevention from cold is one of the initial cares. Warm jackets, coats, and parkas are the best options to carry out with grace. Comfort and fashion can go hand in hand if you opt for the right brand and the product.  More Warmth in Less Here we are with all our reasons why PUREMSX is a better choice than competing brands in the market. Most importantly it is highly cost-effective, it does not mean if you are paying less you will have to compromise on the quality. PUREMSX guarantees you the best quality in a fairly reasonable price range. So, won’t it be an awesome and warm treat to yourself this new year if you get a parka or a winter jacket with the purest warmth that perfectly fits...