Welcome to a tale of two friends, a mink and a goose, who are packed in wire cages by a massive fur farm, where thousands of minks and geese are caged and slaughtered, so their fur could be turned into coats and accessories in the fashion industry. The Mink named Mia, and the Goose, named Mary, climbing on top of each other out of fear of being slaughtered at the fur farm, are in big trouble and waiting for your help. Yes, Yours!
Mia and Mary spill some beans related to the fashion industry and how they, themselves, and their fellows are exploited by the fashion industry. Join hands with Puremsx to uncover the true faces of unethical brands.
1. The truth behind the fashion industry
Human history is evident that animals have been used for making fabrics and luxury items. Billions of animals are used as source materials for fashion, including wool, silk, fur, and leather. These are then utilized in sweaters, coats, jackets, bags, belts, and shoes. On a global scale, the fashion industry has been declared responsible for extreme animal cruelty. Hence, what we choose to wear has a significant impact worldwide, and Puremsx offers sustainable choices for you.
2. The exploitation in the fashion industry
Each year the endangered animals are trapped and skinned by the fashion industry. Trappers and hunters kill many animals and sell their fur and skin for luxury brands. Over hundreds and millions of animals are bred and killed by the fur farms, and among those animals, mostly Minks and geese stay in demand by the cosmetic industry and the fashion industry. Do you want to know why and how?
a. How luxury brands exploit Minks
Minks are small mammals usually bred by the fur industry. Fur is a valuable material due to its warmth and durability and has created its wealth through association with the upper classes. The “mink fur” has been considered one of the most worn materials by top-notch celebrities and famous people. American mink’s fur is highly prized for its utility in clothing and this reason. It is now found in the UK and Denmark as well. To make one fur coat, 50-60 minks are kept for their whole life in tiny cages where they can barely move. Due to the lack of activity, pain, and discomfort, they become frustrated and show abnormal behaviors. Several methods are utilized to kill minks which are anal or oral electrocution, neck-breaking, and suffocation. Often these animals are skinned alive while they are conscious. Mink oil is obtained from the slaughtered bodies of dead minks, further used in personal care items, i.e., sunscreens, eye shadows, moisturizers, creams, hair products, and preserving leather.
b. How do luxury brands exploit the Geese?
Geese are also exploited by unethical brands for their fine down feathers used in warm jackets, pillows, beddings, and sleeping bags. ‘Down’ is a soft layer of fine feathers present on the chest region of geese and is admired by the fashion industry for its thermal insulation and padding. It is usually live-plucked from the birds because it grows again and maximizes profits. Each year, a single goose produces 15 tons of down through live-plucking. The geese are grabbed by the neck, and the feathers are pulled from them, which causes considerable distress and pain in the birds.
3. What is Ethical fashion?
One of the ethical issues in the fashion industry includes the animals’ welfare issue, which involves the use of raw material from animals, inhumane treatment, and killing them by the fashion industry. Global organizations like Humane Society International and People for the Ethical Treatment of Animals (PETA) raise awareness on this subject. It highlights animal rights and bans on the utility of animals. Puremsx has been working with given guidelines to help spread acceptance for eco-friendly brands.
4. Vegan Fashion, the only way forward!
Vegan fashion makes sense for animal welfare because it prefers cruelty-free clothing which contains no animal or animal-derived substances. Global Animal Welfare Organization FOUR PAWS conducted a poll of 14 thousand people on animal welfare where 90% of the respondents prioritized animal protection and welfare. This is a good sign for the future of the vegan clothing industry. Nonetheless, these changes would help create a sustainable fashion industry in the future.
Considering the exploitation of animals, “Puremsx” offers ethical, eco-friendly, and Vegan fashion, which should be opted for by animal lovers.
Last but not the least, to protect Mia and Mary in the future, always check your clothing labels and look out for vegan fabrics to benefit both animals and the planet. Join hands with Puremsx to make the world a healthier and animal-friendly place to live in.